GENERAL DISCLAIMER: Rehabs.com is designed for educational purposes only and is not engaged in rendering medical advice. The information provided through Rehabs.com should not be used for diagnosing or treating a health problem or disease. It is not a substitute for professional care. If you have or suspect you may have a health problem, you should consult your health care provider. The authors, editors, producers, and contributors shall have no liability, obligation, or responsibility to any person or entity for any loss, damage, or adverse consequences alleged to have happened directly or indirectly as a consequence of material on this website. If you believe you have a medical emergency, you should immediately call 911. Everything You Wanted to Know about Treatment for Alcohol Use Disorder: A Primer for Non-Clinicians
Some addicts may require a detoxification cycle before beginning addiction treatment. This is perhaps one of the most significant misconceptions of drug rehab. Many people assume that detoxification is standard practice and is the “only” thing that occurs in a rehabilitation clinic. However, this is not the case. Drug rehab clinics seek to address the root problem to help break the long-term cycle of addiction.
Alcohol is often mixed with other illegal drugs, which can have serious implications for your health. In extreme cases, mixing two chemical substances can have fatal consequences. For example, when combining alcohol with a stimulant drug such as cocaine or amphetamine, the two substances will fight against each other as one has a sedative effect while the other is a stimulant. The result is a huge amount of pressure on the brain and central nervous system.

Inpatient or residential treatment is the most intensive level of care, with round-the-clock monitoring and clinical management to alleviate withdrawal symptoms and provide structure. After the detox phase, the patient lives at the facility full-time while receiving therapy, group counseling, medication management, holistic therapies and other services. HOW TO HANDLE ALCOHOL ADDICTION | Motivational Video in Hindi


Inpatient drug rehab can help anyone who has successfully completed medical detox, but still needs round-the-clock care for substance abuse and any potential co-occurring disorders. Perhaps your addiction went on for years before you sought treatment. Or perhaps you were dependent on a particular substance for months and you are struggling with cravings. Ultimately, anyone who wants a greater chance at success and a reduced risk of relapse can benefit from inpatient drug rehab. However, it’s important to keep in mind that inpatient rehab centers require a full-time commitment.

People who misuse alcohol are often addicted to the act of drinking, as much as the alcohol itself. For that reason, you may need to learn skills and coping mechanisms to help you avoid alcohol once you leave a treatment center or return to familiar environments where the urge to drink may be stronger. Your doctor may refer you to a counselor or other treatment program to help you learn those skills and coping strategies. Inpatient Drug Rehab - What To Expect


We know how you might be feeling right now because all of our helpline advisors have been in your position before. We wish to give you the belief that achieving long-term recovery from alcoholism is possible when you select a suitable recovery programme. If you believe your alcohol-use is beginning to control your life, then you are probably suffering from an addiction.
^ Nestler EJ (August 2016). "Reflections on: "A general role for adaptations in G-Proteins and the cyclic AMP system in mediating the chronic actions of morphine and cocaine on neuronal function"". Brain Research. 1645: 71–4. doi:10.1016/j.brainres.2015.12.039. PMC 4927417. PMID 26740398. These findings led us to hypothesize that a concerted upregulation of the cAMP pathway is a general mechanism of opiate tolerance and dependence. ... We thus extended our hypothesis to suggest that, particularly within brain reward regions such as NAc, cAMP pathway upregulation represents a common mechanism of reward tolerance and dependence shared by several classes of drugs of abuse. Research since that time, by many laboratories, has provided substantial support for these hypotheses. Specifically, opiates in several CNS regions including NAc, and cocaine more selectively in NAc induce expression of certain adenylyl cyclase isoforms and PKA subunits via the transcription factor, CREB, and these transcriptional adaptations serve a homeostatic function to oppose drug action. In certain brain regions, such as locus coeruleus, these adaptations mediate aspects of physical opiate dependence and withdrawal, whereas in NAc they mediate reward tolerance and dependence that drives increased drug self-administration.

While a relapse or slip-up is by no means inevitable, you might face some setbacks during recovery. This does not have to mean returning to alcohol use. A lapse should not signify the end of your recovery, provided you act appropriately, in order to avoid a full relapse. You might even find that this small slip is enough to remind you of why you wanted to quit in the first place.
In the past decade, there have been growing efforts through state and local legislations to shift from criminalizing drug abuse to treating it as a health condition requiring medical intervention. 9 states have legislations for safe syringe use like exchange programs or purchasing at pharmacy. In addition, AB-186 Controlled substances: overdose prevention program was introduced to operate safe injection sites in the City and County of San Francisco. The bill was vetoed on September 30, 2018 by California Governor Jerry Brown.[48] The legality of these sites are still in discussion, so there are no such sites in the United States yet. However, there is growing international evidence for successful safe injection facilities.
Before entering a rehab facility, patients may have to undergo detox treatment. Detox is the process in which a patient rids his or her body of the addictive substance. From start to finish, this process varies in length, but often takes about a week. As part of a medical detox program, recovering patients will be monitored by doctors and nurses and given medications to manage withdrawal, when appropriate. Once a patient completes detox, he or she is ready for rehab. Drug Addiction : How to Cure a Cocaine Addiction

Upon exiting treatment, a patient may be prescribed a drug like disulfiram, which prevents the body from chemically processing alcohol, causing an unpleasant reaction if the patient relapses or attempts to relapse. Because of disulfiram’s toxicity, it has to be taken under the supervision of a doctor, as unregulated usage can cause strong, even fatal reactions.


In most parts of the world, alcohol is legal for adults to both purchase and consume. As a result, beverages that contain alcohol are available almost everywhere, and clearly, many adults partake. Since use is so common, it might seem hard to determine who is drinking alcohol in an appropriate manner and who is drinking in a manner that could lead to alcohol abuse or alcoholism. Experts suggest there are key signs to look for.
Group, individual, and can help to address the root causes of addiction and build communication and life skills that are necessary to live a sober life. Group therapy and family therapy provide a means to talk openly and honestly about your addiction and gain support from other in recovery, parents, siblings and adult children. One-on-one talk therapy provides the opportunity to more deeply explore underlying issues and trauma in a private setting.
Like cocaine, crystal meth acts on the dopamine level in the brain but provides an additional touch of mimicking norepinephrine. The result? Neurons release more of both, while training your brain to need more in order to survive. The hangover and withdrawals last days and can break down a person mentally and physically. Addicts suffer psychosis, hallucinations, memory loss, severe depression and sometimes suicide.12
In-patient residential treatment for alcohol abuse is usually quite expensive without proper insurance. Most American programs follow a traditional 28–30 day program length. The length is based solely upon providers' experience. During the 1940's, clients stayed about one week to get over the physical changes, another week to understand the program, and another week or two to become stable.[18] 70% to 80% of American residential alcohol treatment programs provide 12-step support services. These include, but are not limited to AA, NA, CA, Al-Anon[18] One recent study suggests the importance of family participation in residential treatment patient retention, finding "increased program completion rate for those with a family member or significant other involved in a seven-day family program."[19]
A number of serious problems are closely linked to alcohol intoxication. In fact, according to the NIAAA, intoxication is present in 30% of homicides, 22% of suicides, and 33% of car crashes. Any patient who presents an imminent safety risk to themselves or another person should be considered a candidate for hospitalization. This may require the assistance of family members or medical consultation with a psychiatrist.

A number of faith-based groups operate drug and alcohol recovery programs. These include the Christian Salvation Army Adult Rehabilitation Centers and Harbor Light detox and residential centers, which can be found nationwide, as well as a variety of other rehab centers and organizations dedicated to residential rehabilitation and support based on their specific faith traditions. Some religious organizations offer support organizations for people in rehab, such as the Orthodox Jewish Chabad movement recovery program and its residential treatment center for men in California, or JACS, a Jewish community addiction resource group in New York, along with a number of other Christian support organizations, like Alcoholics Victorious and Christians in Recovery. These groups generally provide free 12-Step support or other counseling, religious motivation, and peer support group programs, but do not provide medical detox, requiring that their clients undergo detox before beginning their programs.
Many treatment plans begin with a detoxification program to help break your body’s physical addiction to alcohol. Detoxification is often performed in an inpatient therapy treatment center or hospital. It typically takes one week to complete. Because the symptoms of physical withdrawal can be dramatic, you may also be given medications to help prevent:

Alcohol dependency is not a failure of will or lack of strength of character, as was believed for many years. However, progress in science over the last few decades has shown us that alcoholism is rooted in both biology and behaviour, making it a ‘bio-behavioural disorder’. Biology and behaviour are two sides of the same coin, and alcohol dependency cannot be treated by just focusing on one side alone.
Another difference involves the intensity of care. Residential rehab facilities often focus more on counseling and therapy, whereas inpatient rehab centers focus more on intensive medical care. Regardless of the necessary amount of time that’s needed for treatment, The Recovery Village’s inpatient rehabilitation centers (residential rehabilitation programs) can make the appropriate accommodations.

Most people with a history of drug use have poor discipline and self-care habits. A critical part of self-care for a person in recovery is setting and accomplishing goals. Most people, whether in recovery or not, do not know how to set goals that are likely to be achieved. They begin with sincere intentions that eventually get abandoned because they didn’t approach goal setting with the proper mindset. The repetitive cycle of wanting to change habits but continually falling short gradually weakens a person’s resolve to the point where many stop trying.
Quality of life improvement. Drug rehab is about helping the patient learn how to avoid relapse on an ongoing basis, but it should also be about helping patients to improve their daily experience. This happens when they are given the assistance they need to handle the other issues in their life that may be diminishing their ability to remain clean and sober. Health problems, legal issues, family problems – all these and more should be addressed on an as-needed basis at an effective addiction treatment program.
Even though our primary choice is to end the struggle of drug addiction through abstinence, we realize that for some this may not be possible. What makes Searidge Drug Rehab stand out from all other drug rehabs is that we understand there are some that may need further guidance with anti drug addiction medication. We work with caring physicians, psychiatrists and nurses that will give you compassionate care in a non-judgemental environment. Therefore, we are open and willing to work with you based on your individual needs and where appropriate, work with anti-addiction medications to assist you in controlling cravings that help prevent relapse. Pharmacotherapy treatments can help make things a little easier by taking the focus away from your drug addiction towards your counselling and alternative therapies so that you get better, faster. Alumni & Expert Staff Reviews of Inpatient Drug Rehab Center
Many people and families in the United States do not have the extra income to pay for health care. Medicaid is set up for low-income families with little to no resources available to them. Medicaid is available to people of all ages who fit the criteria and are eligible for coverage. The program is funded by the state and the federal government and currently all of the states within the US participate in the program. Each state does not have to follow the eligibility criteria, specifically as to what is laid out. Each person applying must be a US citizen or a legal permanent resident, and this also applies to low income adults, their children, and persons with disabilities. Having a low income is not the only requirement needed for eligibility and coverage.
In many cases, symptoms of the mental health disorder appear first. As they become more and more overwhelming, the patient may attempt to “treat” those symptoms by using different drugs. For example, a patient who struggles with depression may attempt to improve their mood by taking heroin or prescription drugs. Patients who are living with anxiety may try to calm themselves by smoking marijuana. Conversely, someone dealing with an eating disorder may attempt to further their weight loss attempts by abusing stimulant drugs like cocaine or crystal meth.
Addiction is a complex but treatable condition. It is characterized by compulsive drug craving, seeking, and use that persists even if the user is aware of severe adverse consequences. For some people, addiction becomes chronic, with periodic relapses even after long periods of abstinence. As a chronic, relapsing disease, addiction may require continued treatments to increase the intervals between relapses and diminish their intensity. While some with substance issues recover and lead fulfilling lives, others require ongoing additional support. The ultimate goal of addiction treatment is to enable an individual to manage their substance misuse; for some this may mean abstinence. Immediate goals are often to reduce substance abuse, improve the patient's ability to function, and minimize the medical and social complications of substance abuse and their addiction; this is called "harm reduction".
Even if you are aware of the harm that prolonged heavy drinking causes to the body, you will tend to believe that you would never let it get to that stage because you would be sure to stop long before then. But the truth is that drinking causes great harm to the body long before you can see the effects, and the most serious consequences might not be that far off. An idea of the extent of the negative health impacts of drinking can be seen in the NHS finances, which show that alcohol consumption is responsible for over 10% of the cost of healthcare in Britain.
Inpatient usually offers more services, but it tends to cost more. Outpatient is a less-expensive option that's generally safe and effective for people with mild or moderate alcohol withdrawal. It works best if your physical and mental health is good, your home is stable, you have support at home, and you don’t have a long history of problem drinking. Drug Addiction : How to Recover from Alcohol Addiction
In his influential book, Client-Centered Therapy, in which he presented the client-centered approach to therapeutic change, psychologist Carl Rogers proposed there are three necessary and sufficient conditions for personal change: unconditional positive regard, accurate empathy, and genuineness. Rogers believed the presence of these three items, in the therapeutic relationship, could help an individual overcome any troublesome issue, including but not limited to alcohol abuse. To this end, a 1957 study[36] compared the relative effectiveness of three different psychotherapies in treating alcoholics who had been committed to a state hospital for sixty days: a therapy based on two-factor learning theory, client-centered therapy, and psychoanalytic therapy. Though the authors expected the two-factor theory to be the most effective, it actually proved to be deleterious in the outcome. Surprisingly, client-centered therapy proved most effective. It has been argued, however, these findings may be attributable to the profound difference in therapist outlook between the two-factor and client-centered approaches, rather than to client-centered techniques.[37] The authors note two-factor theory involves stark disapproval of the clients' "irrational behavior" (p. 350); this notably negative outlook could explain the results.
Our drug and alcohol addiction treatment programs are based on science, evidence and our experience of what works best in helping people get sober and stay sober. Hazelden Betty Ford pioneered the field’s leading approach to addiction treatment and we continue to evolve and advance the use of evidence-based treatments in order to provide our patients with the best opportunity for lifelong recovery from substance use disorder. Some of the evidence-based treatments our clinicians use include: What happens in rehab?
Challenge and change your thoughts. When experiencing a craving, many people have a tendency to remember only the positive effects of the drug and forget the negative consequences. Therefore, you may find it helpful to remind yourself that you really won’t feel better if you use and that you stand to lose a lot. Sometimes it is helpful to have these consequences listed on a small card that you keep with you.
Sie werden dabei unterstützt, einen Weg aus der Abhängigkeit und ihren möglichen seelischen und gesundheitlichen Folgen zu finden. Die hauptamtlichen Fachkräfte in den Krankenhäusern und den Beratungsstellen bieten Betroffenen und ihren Angehörigen vorbehaltlose Hilfe auf neuestem wissenschaftlichen Stand an und respektieren dabei immer die individuellen Lebenslagen. Drug Addiction : How to Stop Smoking Crack
Most people with a history of drug use have poor discipline and self-care habits. A critical part of self-care for a person in recovery is setting and accomplishing goals. Most people, whether in recovery or not, do not know how to set goals that are likely to be achieved. They begin with sincere intentions that eventually get abandoned because they didn’t approach goal setting with the proper mindset. The repetitive cycle of wanting to change habits but continually falling short gradually weakens a person’s resolve to the point where many stop trying. Alcohol Detox made simple | Alcohol Detox at home
Patients who have tried AA may have had a bad past experience. Patients should try at least 5-10 different meetings before giving up on the AA approach because each meeting is different. For example, women often do better at meetings for women only because the issues for female patients with alcoholism are different from the issues for male patients with alcoholism. A meeting in the suburbs might not be appropriate for someone from the inner city and vice versa. Alcohol Rehab Near Me

Meditation is all about focusing inward; it is about living in the here and now. Combining meditation with counselling enables patients to come to terms with themselves and the chronic illness they are dealing with. It focuses on what needs to be done now to get well. Each of the individual instances of living in the moment eventually add up to a lifetime of thoughtful living. Many recovering alcoholics find this way of thinking indispensable to their recovery.

At the end of an intervention, the stage is set for entry into addiction treatment programs. There are many different options out there. Some facilities, for example, offer inpatient treatment for addiction. These programs allow people to step away from their day-to-day concerns and tackle an addiction around the clock, every single day. For some people, that tight focus is an ideal setup for healing. But outpatient centers can be ideal for those who want to stay at home, surrounded by family, while they work on addictions to alcohol. It’s a personal decision that families can make in consultation with the person who needs help.


For many recovering alcoholics, the mental health aspects of treatment are the most important. Improving mental health means helping patients better understand the chronic condition they are suffering from. It means equipping them with the tools they need to control their thoughts and emotions, avoid addictive triggers, and just stay away from alcohol altogether.
For example: As a result of heavy traffic, a recovering alcoholic may decide one afternoon to exit the highway and travel on side roads. This will result in the creation of a high-risk situation when he realizes he is inadvertently driving by his old favorite bar. If this individual is able to employ successful coping strategies, such as distracting himself from his cravings by turning on his favorite music, then he will avoid the relapse risk (PATH 1) and heighten his efficacy for future abstinence. If, however, he lacks coping mechanisms—for instance, he may begin ruminating on his cravings (PATH 2)—then his efficacy for abstinence will decrease, his expectations of positive outcomes will increase, and he may experience a lapse—an isolated return to substance intoxication. So doing results in what Marlatt refers to as the Abstinence Violation Effect, characterized by guilt for having gotten intoxicated and low efficacy for future abstinence in similar tempting situations. This is a dangerous pathway, Marlatt proposes, to full-blown relapse.

Addiction medications make the recovery process easier by easing the cravings and side effects associated with withdrawal. In the advanced stages of recovery, some people continue to take these medications in order to maintain their sobriety. Addiction medication should be taken only under a doctor’s supervision. These drugs can have serious side effects, including physical dependence and tolerance. Ironically, the medications used to treat opiate addiction have addictive properties themselves.

Detox is not the expulsion of ‘toxins’ from your system,  but a reaction of your nervous system to the absence of alcohol. Withdrawal from alcohol and its sedative effects results in an overreaction of the nervous system. A number of severe symptoms can develop, such as disorientation, extreme anxiety, diarrhoea, very high blood pressure, delusions, heart rhythm changes etc. This is very dangerous if not supervised and monitored by personnel experienced in addiction recovery treatment. These symptoms can now be controlled in a safe way through proper medical attention and pharmacotherapy during the detox period. Our clinical staff has extensive experience dealing with alcohol detox and conducts the process in as much safety and as comforting an environment as possible. This is a vast improvement from a time before modern medicine when there was a death rate of 33% for those going through severe alcohol withdrawal.

Dependence is defined as an adaptive state that develops in response to repeated drug administration, and is unmasked during withdrawal, which occurs when drug taking stops. Dependence from long-term drug use may have both a somatic component, manifested by physical symptoms, and an emotional–motivation component, manifested by dysphoria. While physical dependence and withdrawal occur with some drugs of abuse (opiates, ethanol), these phenomena are not useful in the diagnosis of addiction because they do not occur with other drugs of abuse (cocaine, amphetamine) and can occur with many drugs that are not abused (propranolol, clonidine).

Physical dependence on a drug can cause serious withdrawal symptoms if a person suddenly stops using the substance or severely reduces the dose. The withdrawal process itself can be uncomfortable and dangerous. Some of the classic signs of withdrawal include tremors, cold sweats, involuntary movements (e.g., jerking, twitching, or shaking), nausea and vomiting, muscle cramps and bone pain. Because withdrawal can be dangerous, proper medical detox can be a life-saving step in recovery. Sunrise Foundation Rehabilitation Center in India near Mumbai
High Success Rates. Most drug rehabs keep track of the recidivism, or relapse, rates of their patients and the most effective programs keep in close contact with clients as much as possible after they are graduated from treatment. The success rates for different drugs and situations can help patients compare the efficacy of different theories behind addiction treatment. The Discovery House - the best drug rehab center in Los Angeles,  Virtual Tour.

Sober living homes are best suited to those seeking transitional housing as they recover from a substance use disorder. Cost-effective, safe, sober and healthy environments provide a place to build strength in a recovery community and establish addiction recovery support groups. Outpatient Treatment is also provided at all Gateway Foundation Recovery Homes, so when it’s time to move forward, the skills and support network remain. Lessons a drug addict can teach you | Lauren Windle | TEDxSurreyUniversity
Within the framework of the 4th edition of the Diagnostic and Statistical Manual of Mental Disorders (DSM-IV), substance dependence is redefined as a drug addiction, and can be diagnosed without the occurrence of a withdrawal syndrome.[6] It was described accordingly: "When an individual persists in use of alcohol or other drugs despite problems related to use of the substance, substance dependence may be diagnosed. Compulsive and repetitive use may result in tolerance to the effect of the drug and withdrawal symptoms when use is reduced or stopped. This, along with Substance Abuse are considered Substance Use Disorders."[7] In the DSM-5 (released in 2013), substance abuse and substance dependence have been merged into the category of substance use disorders and they no longer exist as individual diagnosis.[8] 12 Steps of AA with Father Martin YouTube WMV V8
There is a wide range of alcohol rehab programs, including inpatient, outpatient, day-patient, and evening programs. Inpatient rehab facilities are the most structured. Generally, these programs run for 30, 60, or 90 days. There is a benefit to stepping out of your environment so that you can completely focus on recovery without any distractions, as in an inpatient program. However, that is not an option for many people.
Maintaining a small centre permits our clinical and support staff get to know each and every resident. This allows us to create highly individualised treatment plans for our residents. Our group therapy sessions are small and all-inclusive, which we strongly believe is much more effective and less overwhelming than larger institutional sessions involving a speaker and an audience.

The path to drug addiction begins with the voluntary act of taking drugs. But over time, a person's ability to choose not to do so becomes compromised. Seeking and taking the drug becomes compulsive. This is mostly due to the effects of long-term drug exposure on brain function. Addiction affects parts of the brain involved in reward and motivation, learning and memory, and control over behavior.
Inpatient or residential treatment  can also be very effective, especially for those with more severe problems (including co-occurring disorders). Licensed residential treatment facilities offer 24-hour structured and intensive care, including safe housing and medical attention. Residential treatment facilities may use a variety of therapeutic approaches, and they are generally aimed at helping the patient live a drug-free, crime-free lifestyle after treatment. Examples of residential treatment settings include:
Alcohol addiction treatment at Priory is delivered as part of a comprehensive Addiction Treatment Programme. Our Addiction Treatment Programmes typically last for 28 days, and consist of you staying at one of our nationwide hospital sites on a residential basis, for the duration of this time. During treatment, you will have the opportunity to undergo a medically assisted withdrawal detoxification process if this is required, before undergoing intensive individual and group addiction therapy in order to address the source of your addictive behaviours, increase your self-awareness and take steps towards recovery. Whilst 28 days is the recommended treatment time for alcohol addiction, treatment lengths at Priory can be flexible according to your unique needs, requirements and commitments.
NIAAA says a relapse typically follows a predictable path. The person in recovery is placed in a high-risk situation, and the person isn’t able to handle that situation effectively. That lack of effectiveness can prompt the person to feel somehow vulnerable or weak, and it can lead to a craving for alcohol. After a weak moment, people just begin to attribute life’s good things to alcohol. They then have a lapse and drink just a bit. In time, they start to drink more and more. Inpatient Alcohol Rehab Near Me
Alcoholism can also be categorized into 2 types: early-onset (biological predisposition to the disease) or late-onset (brought on by environmental or psychosocial triggers). Understanding and studying the difference between early- and late-onset alcoholism facilitate the selection of the appropriate therapy. Drugs that affect the rewarding behavior of neural activities, such as ondansetron, naltrexone, topiramate, and baclofen, have been shown to alter drinking behavior. [46]

The important thing to remember is that relapse doesn’t mean drug treatment failure. Don’t give up. Call your sponsor, talk to your therapist, go to a meeting, or schedule an appointment with your doctor. When you’re sober again and out of danger, look at what triggered the relapse, what went wrong, and what you could have done differently. You can choose to get back on the path to recovery and use the experience to strengthen your commitment.
There are many reasons people get addicted to drugs, but you must gain insight into what draws you towards your substance of choice. Is it a means to cope with stress? Do drugs help numb you emotionally so you don’t have to feel emotional or physical pain? Are drugs a way to avoid responsibility, gain other’s approval or belong to a group? It’s important that you peel back the layers of your behavior to understand what is behind your drug habits.
Once you determined whether or not your loved one requires an inpatient drug treatment program and decided how long he or she should stay, what else should you look for in an effective drug rehab program? There are a number of characteristics that signify a positive, safe, and efficient environment for your loved one that will promote growth and healing physically, mentally and emotionally. The Cycle Of Addiction - Unf*ck Yourself From The Modern World (E442)

There are many reasons people get addicted to drugs, but you must gain insight into what draws you towards your substance of choice. Is it a means to cope with stress? Do drugs help numb you emotionally so you don’t have to feel emotional or physical pain? Are drugs a way to avoid responsibility, gain other’s approval or belong to a group? It’s important that you peel back the layers of your behavior to understand what is behind your drug habits. How I overcame alcoholism | Claudia Christian | TEDxLondonBusinessSchool
×